As we come towards the end of recession, the main focus is changing from “how we can weather the storm” to “how we can develop more and more business”. Looking forward to 2011, the online part of such business development will play a key role in any law firm’s marketing strategy. Stephen Moore, founder of Moore Legal Technology, has been doing lots of work generating business for law firms and his experience indicates that there are a number of issues to be raised with any business seeking to get quick results. Stephen discusses one of the most important primary considerations: the domain name…
Content built on new domains takes longer to work its way up the rankings so, in our experience, an older non keyword rich domain will work better than a brand new keyword rich domain. If you have a domain which combines age and keywords then, truly, you must use it.
The above must be read in the context of the market in which you are operating.
One of our more recent sites McSporrans – is already performing well in local listings and search rankings in spite of the fact that the domain is very new.
Beltrami and Company, despite being one of Glasgow’s best known legal names, is slowly but surely beginning to appear in local listings as a leading firm of Glasgow Criminal Lawyers. This site is extremely new and we are going to have to work hard on content, links and on page SEO to ensure that it delivers on the new business promises we make.
Interestingly we have also been doing some work for Austin Lafferty Solicitors & Estate Agents in Glasgow & East Kilbride. Their domain was over 10 years old and with some on page optimisation only their site is beginning to rank really well for fairly competitive key phrases.
So, the message is, if you have an old domain – use it.
More posts to come over the next few weeks from Stephen Moore of Moore Legal Technology, widely regarded as the number one legal technology consultancy in Scotland and the founder of Court, Cases & Case Law website CaseCheck.
If you’re on Twitter and aren’t following Stephen, we suggest you follow him now!: http://twitter.com/casecheck
Further thoughts on domain names by Gavin Ward on domain names, with particular focus on cybersquatting can be found at How to Dominate the Internet: Book One: Protect Your Brand: Chapter 2 of 10: Domain Names
If you’d like your legal business’ message, keywords or URL appearing here, register for free at the panel at the top left of this screen. Also offering advertising space at the right-hand side of this screen – email me at firstname.lastname@example.org for further details.