Guest Law Blogging & Content Marketing Authorship Guidelines Policy
Many thanks for your interest in writing a guest post or becoming a guest legal blogger for YouBlawg. This year our approach to publishing legal content is different – we are accepting only the best contributions of valuable legal content (news, intelligence, infographics or other information) across a range of practice areas. Please contact us here to find out how you can get published with us today.
Content Marketing for Law Firms & Lawyers – Great Guest Blawg Opportunities
If you are a lawyer, law firm or legal professional and you want to share high quality legal intelligence, including useful legal knowledge and news, to wide audiences whether for the purpose of content marketing for your law firms or lawyers, or for academic purposes or otherwise, here are some of the key things you should consider before submitting your post(s) for review by our moderators.
Why Should You Blawg Here?
There are many reasons why you would want to publish with us:-
- Get your content shared with our audiences on Twitter and to a wide professional audience on other social networks including LinkedIn, Facebook and Google+. Reach over 10,000 followers.
- Get promoted on an established legal blogging website. Based in the UK, our reach is global and we want to make your content work as hard as it can for you.
- Share useful legal intelligence to a large and varied legal, business and consumer-focused community across the globe. Regardless of whether your practice area is family law, employment law, personal injury, business law etc or targeting specific sectors, there is no limit to the amount of useful legal knowledge or news that can be shared online. Every little helps!
- Get full credit when your blog post is published and raise the profile of yourself and your practice.
Editorial Guidelines for Blawg Submissions
- Blawg posts should provide really useful legal information or news. We aim to publish unique, high quality legal intelligence for our readers. Our editors are ex-lawyers and first class law graduates and can tell useful posts from the not-so-useful ones.
- In particular, do not promote your services, your firm or your website throughout your post. Our aim is to educate and inform people, while giving you wide exposure for your skills and expertise through the value you provide in your content, not in your ability to repeat your firm’s name or website over and over.
- If you wish to include a promotional link to your own website, first consider whether it is necessary for readers, second, add it only at the foot of your post or in your author bio and third, implement ‘nofollow’ code on it (ask us if unsure).
- Specify the governing law of your article where appropriate e.g. it may apply under Scots law or the laws of England & Wales or US law or the law of a certain State or other country. Law is not (yet) global for many disciplines – make sure readers know the applicable law! (and that’s not even to mention the rules of international private law (‘conflict of laws’))
- Blawg posts can be of any length but should ideally be over 500 words and there’s certainly no limit. We’ve published a few posts (including first class legal dissertations) that extend well beyond 10,000 words.
- Original, unique posts form the bread and butter of this site. If your post has been published elsewhere it will most likely be kindly refused, although we are sometimes open to republishing content already published elsewhere if of particular value to our readership.
- Use subheadings where appropriate using the H1, H2 and H3 tagging functions. While we know lawyers and legal marketers like to come up with titles and subheadings with clever wordplay (which is welcome), sometimes it’s best to tell the reader the subject they’re about to read in plain English.
- Blog posts are welcome from law students, lawyers, barristers, law firms and also non-lawyers, particularly those looking to ask legal questions. Please register in the name of your law firm, company or in the name of yourself in a professional capacity.
- Respect the copyright in the work of others – if using creative commons images from Flickr, for instance, credit the author.
- Include video and images where relevant if you have the rights to use them. YouTube videos, for instance, can easily be embedded in posts to help improve your posts.
- Include links to authoritative sources to support your material.
- If posting affiliate links, please make readers aware that they are such.
- Include a short professional bio – in the user section in the admin panel, you are able to include a bio for yourself, include a photo, Twitter, LinkedIn and Google+ authorship link.
- Share your post when published with your contacts through your social networks.
What We Do Not Publish
- We do not publish blogs where the writer is posting only for overly self-promotional purposes or for SEO purposes. Note that around 80% of posts submitted to us in 2013 alone were rejected for precisely these reasons.
- We do not publish posts after getting spammed via email. We get inundated daily with many spam emails asking for such posts. This slows down the authorisation and moderation processes for all of our authors who genuinely want to share their blogs and information with us.
- We do not publish generic articles unrelated to law and of no value to our readers. Our editors will tell you when your post is poor and please don’t email us repeatedly if we have rejected your submissions.
- We do not publish articles already published elsewhere unless of particular value to our readers.
Other Law Blogging Authorship Policy Information
- We reserve the right to reject any blog submitted on reasonable grounds e.g. the post was not on a relevant area of law.
- We reserve the right to make changes to any blogs – Please do not be offended if we make or suggest amendments to your post. We will notify you of any major changes.
- We may add internal links where helpful for readers.
- Authors are permitted to republish their posts elsewhere – if so a link to the original post is preferred.
How to Start
If you have any queries please do not hesitate to contact us via our contact form.