Gerben Law Firm

Does It Help to Have a Trademark Lawyer?

by Gerben Law Firm September 26, 2013 IP & Technology

What’s in a name? According to William Shakespeare’s Juliet, who famously proclaimed, “That which we call a rose by any other name would smell as sweet” — not much.  But try telling that to Nike® or Cadillac® or Lululemon® — companies who rely on consumers to seek out their products based on their brand names. When […]

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